In the world of fast fashion, where trends change rapidly and people sought out clothes that are inexpensive and hence easily dispensable; one needs to stop for a moment and think about the impact it has on the environment as well. Every industry, including Fashion, has a social responsibility.
What is sustainable fashion? It is using resources in an intelligent way, reducing the amount of waste generated so as to not harm the environment. It means using fair trade policies, using organic cotton and recycling materials for fabrics.
It is not restricted to using natural fibers, but also finds its forms in creating garments out of recycled plastic. It is about fabrics that use less resources in terms of washing and drying. It’s not just the water footprint, but it also involves reducing the carbon footprint involved in transportation. How do we reduce waste? It could be through better patterning, and using technologies like 3D Printers. Vegetable dyes could be used in tanneries. We could promote the use of faux fur and faux leather.
The main reason Sustainable Fashion is not becoming widely prominent is because of the cost involved in following these methods, however some brands and designers do prefer to go this way.
Levi’s introduced jeans spun from plastic bottles, which incorporated 20 percent post-consumer recycled content. Stella McCartney, a brand synonymous with Eco-chic fashion, has a dedicated section on it’s website about its sustainability efforts as well as pointers on how we can contribute on our part.
What are your views on Sustainable Fashion and how are you contributing? Do let us know in the comments below!